Richard Lawless is a visionary whose beginnings were solid hustle. Richard has the unique perspective to see opportunities where others see roadblocks. He is a master at seizing the moment of these opportunities and investing in the right team to execute these visions.
Richard founded the Lawless Group with his late father, Darrell Lawless, over 40 years ago. Darrell was an industry veteran who built this business’ foundation on the principle of relationships move product. Richard continues this legacy. He believes in authentic, honest, and fun customer experiences that create loyalty. This experience is still the Lawless way.
A way that has kept customers and employees on board for over 25 years.
A way that continues to grow year after year.
A way people want to be a part of it.
Richard will never lose the hustle; it is his true passion. Today, Richard is the Executive Chairman, focused on the company’s guiding principles as well as mergers and acquisitions. He continues to ensure his vision sparks motivation and supports probability. His focus is on preserving the unique culture, along with customer experience and engagement for the Lawless Group network.
Richard knows to leave a mark on the world, you must invest in people. The Lawless team is his most proud accomplishment. He is dedicated and passionate about ensuring that the Lawless Group is and remains an agency where employees, manufacturers, distributors, and end-users can thrive.
A way where people do in-fact – Move More Product.