Southwest

Justin brings nearly two decades of sales leadership having started his career on the manufacturing side of the business. With over 25 years of spearheading relationships and strategic partnerships, Justin is a driving leader who believes that at the end of the day, it’s all about people, relationships, and doing great work together. Justin has worked for Lawless Group for four years. Prior to Lawless Group, he was Regional Vice President for Werner Co. and prior to that he was with Synthes.

Eric is a leader well versed in driving strategy to implementation through process, planning, and execution initiatives. Eric is known for his inventive ways and fearless approach to solving business challenges and delivering results for customers. He has 25 years of industry experience leading, managing, and transforming companies. As President of Lawless West, he ensures the agency meets the evolving needs of both manufacturers and distributors.

Before joining WernerCo, Eric was Vice President Sales Industrial, Construction, and Electrical Channels for Shurtape Technologies, a leading manufacturer of adhesive tapes. Eric spent 3 years at Shurtape and was integral in their success in joining 6 buying groups/cooperatives within 18 months and pioneered new channels by hiring and managing over 30 agencies. Prior to that, Eric spent 6 years with Weiler Abrasives where he was the VP of Sales for U.S. and Canada. Eric spent the early parts of his career working for Newell Rubbermaid in a variety of sales and leadership roles.

Jennifer brings over two decades of sales and leadership experience in the industrial and construction markets, with a distinguished record of building high-performing teams and strategic channel partnerships across distributors, manufacturers, and end users. She is recognized for her disciplined, collaborative leadership style, her focus on coaching and development, and her commitment to delivering measurable results that strengthen both customer relationships and manufacturer brands. Jennifer joined Lawless Group following her role as Director of Sales – West at Weiler Abrasives Group, and began her career on the manufacturer side of the business after earning a BBA in Marketing and Management from Sam Houston State University.

Justin brings over a decade of progressive sales and leadership experience in the industrial and construction sectors, with a strong focus on elevating safety and jobsite efficiency across the Southwest region. As Regional Vice President at The Lawless Group, he leads growth initiatives, develops high-performance teams, and forges strategic partnerships that align manufacturer objectives with distributor and end user needs. A U.S. Army veteran, Justin is known for his disciplined, service-driven leadership style and his commitment to building long-term relationships grounded in trust, accountability, and performance.