At A Glance

Coverage: 5 States

Sales Team: 5 & growing

Training Facility: Coming Soon

Warehouse Space: 25,000 sq. ft.

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Rockies In the Field


Use the map to see the manufacturers we proudly represent and warehouse.

Click on the manufacturers to view their websites.



Eric Stone
  -  President, West

1. Family & Fur Baby
#1 are family, friends, and the goldendoodle
2. The Closer
Nothing more satisfying than a deal won
3. Club In One Hand
Never a bad day on the course
4. Wine In The Other
Red, White, Rose’ all day
5. Seek. Travel. Explore.
The ultimate adventurer

Eric is a leader well versed in driving strategy to implementation through process, planning, and execution initiatives. Eric is known for his inventive ways and fearless approach to solving business challenges and delivering results for customers. He has 25 years of industry experience leading, managing, and transforming companies. As President of Lawless West, he ensures the agency meets the evolving needs of both manufacturers and distributors.

Before joining WernerCo, Eric was Vice President Sales Industrial, Construction, and Electrical Channels for Shurtape Technologies, a leading manufacturer of adhesive tapes. Eric spent 3 years at Shurtape and was integral in their success in joining 6 buying groups/cooperatives within 18 months and pioneered new channels by hiring and managing over 30 agencies. Prior to that, Eric spent 6 years with Weiler Abrasives where he was the VP of Sales for U.S. and Canada. Eric spent the early parts of his career working for Newell Rubbermaid in a variety of sales and leadership roles.

When Eric isn’t traveling for work, he enjoys spending time with his wife Shelley and twins Sage and Emery, and not to be left out their miniature goldendoodle Ivy. Eric enjoys traveling, playing golf, and exploring the latest culinary and wine finds.

Charlie Cronin
  -  RVP, Rockies


  1. Family First – family time is the best time
  2. Teamwork – reach goals together; Win as One
  3. Golf – the most humbling sport, sometimes a birdie and sometimes a double bogey
  4. Adventurist – hiking, biking, or skiing; outdoors brings the best perspective
  5. Bourdon – all great things take time

Charlie Cronin is the RVP of the Rockies, he resides in the Denver market and is responsible for profitable growth, engagement, customer retention and penetration. He brings over 10 years of experience from in the field to strategic leadership. Charlie has built and led high performing teams with a results driven track record. Cronin’s extensive knowledge and dedication to collaboration helps customers go from business objectives to market-ready solutions. Charlie has been awarded and recognized for his work previously with Apex Tool Group.

Let Us HelpPioneer Growth

Contact The Rockies

719-315-7780 - Colorado 801-301-8327 - Utah

18146 Easy 84th Ave

Commerce City, CO 80022


3812 W. California Ave

Salt Lake City, UT 84104

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