At A Glance

Coverage: 11 States

Sales Team: 15 & Growing

Training Facility: 3,000 sq. ft.

Warehouse Space: 42,000 sq. ft.

Follow Us:

East In the Field


Use the map to see the manufacturers we proudly represent and warehouse.

Click on the manufacturers to view their websites.



Justin Vailes
  -  President, East

1. Family First
Family time is the best time
2. Never Stagnate
Growing is winning!
3. When Sans Kids (all 5 of them!)
Will find a reel or club in hand
4. On The Rocks
Whiskey and a great conversation. (not always in that order)
5. Go Vols
SEC all the way!

Justin brings nearly two decades of sales leadership having started his career on the manufacturing side of the business. With over 25 years of spearheading relationships and strategic partnerships, Justin is a driving leader who believes that at the end of the day, it’s all about people, relationships, and doing great work together. Known for his southern drawl and hospitality, Justin doesn’t meet a stranger and leads as a team player. He is a catalyst for new business – with a strong vision for change and embodies the idea that “anything is possible.”

When Justin is not building relationships he enjoys time with his wife and children in volunteer state.

Dave Hall
  -  Regional VP, East

A leader of strategic initiatives designed to drive strong top and bottom-line results. Dave is responsible for managing sales that exceeds expectations and moves more product. He brings over 25 years of experience leading sales efforts and business development functions for construction, manufacturing, plumbing, electrical, HVAC, automotive, and MRO channels in North America and in regional geographies. Dave has built and led high performing teams with a result driven track record. Dave has been awarded and recognized for his work previously with Apex Tool Group, Newell Rubbermaid and Irwin Tools.


Jerrel Flatt
  -  Regional VP, Florida
1.  Family First
Makes the world go round.
2.  Laughter & Hustle 
Work hard and have fun doing it!
3.  Still Waters
Rod in hand. Fish in boat.
Perfect Day.
4.  Tasting Menu
Flavors, food and friends is a win. (and a side of bourbon)
5.  Black Belt
Back in the day, (a tall) Jackie Chan all the way

Jerrel has a laser focus on showing how Lawless can radically improve the future for customers. He’s here to serve customers, as fast as he can make that happen. He’s all about helping others grow. Not surprisingly, Jerrel doesn’t talk much about himself. Oh but he does talk! and wants to talk about whomever he’s talking with. Hey, you could be next.

And when, you should know he’ll bring unparalleled sales acumen to the conversation. Hold up: that doesn’t mean schmaltz. Turns out they don’t teach that. He’s earned it over the past 22 years with experience from Newell Rubbermaid, to Colony Hardware, Apex Tool and Werner Co. So whether he’s talking with an end user, a customer, or a manufacturer, he’s always hunting for a way to make great partnerships. You will not find a more energetic, innovative cheerleader for your business’s success. Mr. Enthusiasm.

Put simply, the guy’s a human accelerator.

Let Us HelpPioneer Growth

Contact East


2590 Ocoee Apopka Road

Suite 100

Apopka, FL 32703

    © Copyright 2022